The cover letter is very important to the employer, as it perks their interest in what you can bring to the position, school and district. Individualize your cover letters with each application; nothing is worse than the online generic cover letter that is sent to a district/school with the wrong employer information on it!! Make sure that each cover letter is addressed to the correct employer!!
Check out the school and district website and find out what the district/school goals are. In your cover letter, highlight your experiences/skills/knowledge in those areas. If the school vision and mission outline the type of learners that the district wants to create, highlight how you will promote that in your teaching. This makes you more desirable as a candidate and also shows that you have done your homework on the school/district.
The cover letter allows you to show a bit of your personality--what your experiences have been, your outstanding strengths, and passion and dedication to teaching.
With all the candidates seeking jobs right now, you have to use that cover letter to STAND OUT among all the online applications that schools/districts will be reviewing.
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